Lil Durk celebrates his NXT G3NZ digital sneaker billboard at the Nasdaq in NYC

Lil Durk, who is already on top of the food chain in the music industry, tying Taylor Swift with the most Billboard Hot 100 hits of 2021 with 41 songs, including eight Top 40 hits, is set on a new venture to be the voice of the metaverse. Co-founded by Lil Durk, Satoshi Designs and Nexus, the NXTG3NZ digital wearables is set to revolutionize the footwear industry in the metaverse.

NXTG3NZ is designed by the legendary Devonte ‘Black’ Young. Devonte is most notable for his streetwear brand Enspire and collaboration with Nike as lead designer of 3 pairs of sneakers for Kevin Durant. He will personally hand design 6 pairs of shoes working alongside industry-renowned 3D artists.

Time Square is usually packed however this time it wasn't your usual suspects as it was full of Media and spectators who wanted to capture Durkio’s Metaverse announcement. We cant wait to see what Durk has up his sleeve next.